Top Tips For The Greatest Email Sequences
Having worked as a sales representative for various tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are excellent because they substantially reduce the workload for a sales representative, nonetheless in today’s world, everybody can empathise with discovering various sorts of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click 2 buttons to get rid of them!
Not nearly enough business owners invest the time and effort in designing compelling email sequences that essentially sell their product. Developing convincing email sequences is both a science and an art, and if done effectively, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to build a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not enticing enough, they simply won’t open it. Needless to say, the subject lines of an email are crucial when it comes to conversion rates. Here are several stats which emphasises their importance:
One-third of email recipients will open an email based solely on the subject line
Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.
The key to effective subject lines is solving your prospects problems in as few words as possible. As an example, good subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s pivotal that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you have to give your recipients a good reason to keep reading the email. So, start your email with some info they can associate with, like company news or their opinion to an event via Twitter or an online article, and then get into the value proposition in the second and third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently worked with another organisation with [positive benefit]. Is this something that would be beneficial for [company name]?
It’s crucial that you get to the point quickly and keep the content targeted to the objectives of your prospect.
Tip 3 – Throw out the mundane ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure that you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I highly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also feature your value propositions, and further information that is practical to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.
The value of producing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you ought to consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can help you. Contact the team at Internet Marketing Experts Tamworth today on 1300 595 013 or visit their website: http://www.internetmarketingexpertstamworth.com.au.