The Battle of the Brands
Your Website SEO Strategy in Tamworth is still significantly about keywords, but there is one concern that some organizations face when they try to optimise for particular Keywords.
A Pay Per Click or AdWords campaign will help you discover which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year stressing about one specific keyword that, regardless of what I did, I could not get on the first page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Tamworth, it would be fantastic if for anyone that searches for ‘Yamaha’ in Tamworth your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites increased massively. So take it from me, living life in the long tail is really rewarding. Bear in mind – Your Website SEO Strategy is about making money, not where you show up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au