Social Media Marketing – Say More On Twitter
The moment has finally come where Twitter users can proclaim their displeasure with the 140 character limit in more detail, since Twitter has officially confirmed that they have broadened the character limit to 280 per Tweet!
The social networking giant, which was launched in 2006, grew quickly to become one of the most fashionable social media platforms globally, however recent drops in growth provoked the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is significantly different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.
Despite the 140 character limit that truly defined the social networking service, Twitter reported on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After administering a series of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English however, suffer from squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After conducting a series of tests to targeted users, Twitter acquired valuable results and deemed the 240 character limit would be advantageous for most users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Moreover, users would now have the ability to effortlessly fit their beliefs into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what effect will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.
Since Twitter widened the character limit, users have experienced a higher level of responses which resulted in more followers. Undoubtedly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have reduced threads of conversations, since they can fit more content into a single message. Users with long threads of conversations described that it can often be challenging to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it enables them to fit more intricate information into a single Tweet which results in higher engagement rates.
Increases customer communication
With the rise of enterprises using social media as a channel to deal with customer service matters, customers can now articulate a problem in more detail on Twitter which is valuable for both the customer and the business, as communication is markedly enhanced. Prior to this update, many users would have looked to other platforms like Facebook to report customer service issues since the character limit was too constricting.
Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media platforms if they wanted to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.
Even though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users appear to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to stay up to date with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any suggestions about how your enterprise can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Tamworth by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertstamworth.com.au