SEO Tactics To Abandon in 2018
In today’s demanding market of digitalisation and globalisation, it’s essential for organisations to employ online strategies and techniques that broaden their exposure to customers that are proactively trying to finding their services or products. Search Engines are without doubt the most influential programs that will influence your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a remarkable investment that will raise your visibility and conversion rates, or if used incorrectly, can injure your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO techniques from five years ago may result in your website being penalised today.
Rather than investigating the top SEO techniques that website owners should be committing to, we’re instead going to examine the top SEO techniques that will actually penalise your website and therefore should be utterly forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a frequent mistake that many website owners make to try to increase their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly detect how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. Rather than keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO tactic since the beginning of SEO, and its performance as an SEO technique has progressed fairly quickly ever since. Even though link building remains among the top three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links genuinely as a ranking indicator considering that links are a public recommendation which corresponds with valued information on a website.
Aggressive link building materialises where links are collected in an unnatural way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that lots of folks still believe to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will help their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a central role in SEO, so it’s important not only to identify any technical problems that may impair your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most common technical problems that impact most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO technique that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to maximise your SEO, and this can be done largely with the image filename and alt attribute. For instance, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a common mistake with images is keyword stuffing the alt attribute.
There’s no doubt that an effective SEO strategy will increase a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to grow in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, talk to Internet Marketing Experts Tamworth on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertstamworth.com.au