Seo (Page 11)

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Tamworth is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had nearly anything to do with SEO you would have stumbled upon the notion of Keywords. Unfortunately, across my time in Search Engine Optimisation Plan in Tamworth I have encountered a lot of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter any longer

There is also the false idea that with every one of the adjustments that have been made, and the move towards concept based searches, keywords don’t make a difference in 2015. This suggestion is misguided as keywords play a more crucial role than ever. It’s an advancing market that is often changing and building so you have to stay on top of the latest changes if you would like to succeed. In spite of what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords should be densely packed.

The idea that the more often a keyword is used will convert into more success is an obsolete idea. There is no formula relating to the density and consistent rate of keywords closely packed together. The aim you should bear in mind is to have your specific phrases repeated throughout so that you can increase their frequency while balancing well-flowing content that brings to mind a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword each time was the strategy circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer goal on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a long string on nonsensical keywords are luckily at an end. The keyword rich domain names no longer have much true worth to a domain’s visibility. This means that you should certainly focus not on the keywords in your domain name, but can alternatively start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and abnormal ways is better known as keyword stuffing. By now you should know that this is not a practice that would be still supported in the 2015 environment. You should stay away from alienating your readers and focus on the subtle and logical way to weave keywords into your copy while nonetheless creating outstanding and unique content.

As the CEO of Internet Marketing Experts, I recognize the struggles that lots of people have when beginning the SEO, primarily when it comes to comprehending keywords and your Search Engine Optimisation Plan in Tamworth. I myself ran a small company for a number of years and needed to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the details that you know. Once you have built that base, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are doubtful, or want to set your business apart from the rest, then think about having a chat to an SEO professional.

call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

The Battle of the Brands

Your Website SEO Strategy in Tamworth is still significantly about keywords, but there is one concern that some organizations face when they try to optimise for particular Keywords.

A Pay Per Click or AdWords campaign will help you discover which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year stressing about one specific keyword that, regardless of what I did, I could not get on the first page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Tamworth, it would be fantastic if for anyone that searches for ‘Yamaha’ in Tamworth your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites increased massively. So take it from me, living life in the long tail is really rewarding. Bear in mind – Your Website SEO Strategy is about making money, not where you show up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

Digital Advertising Tamworth – Your Essential starting place for your SEO and Marketing Strategy.

Digital Advertising in Tamworth is so critical regardless of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start off.

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Over the past ten years I have invested a ludicrous amount of resources and time working out the most ideal way to get my websites generating income. If I had not had this sort of bad experiences I don’t think I would ever been compelled into learning this material for myself. So take note, and pay attention to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a local business owner in Tamworth, or if you are just starting with Digital Advertising.

1.) The biggest thing that I want to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I want to try and make you mindful that you can’t succeed without dedication.

– When you have your first advertising and marketing campaign. Don’t invest $2 and grumble that it didn’t get the job done. You must make a commitment.

– You also can’t just run your campaign for a day. It takes at minimum a week in order to get a proper respect for an ad’s effectiveness.

2.) When you are writing content, don’t just reproduce everybody else, your Digital Advertising are going to be far better if you be distinct and look to what is missing from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to monitor your content. Doing this will help you not only remember what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and improve blogs, or rediscuss ideas, and don’t simply use this for your Digital Advertising or content creation, think outside the box, get organised and start to see what is being profitable, and what still needs improvement.

4.) Some tools that I would strongly recommend that you look into include some great research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– If you prefer to create graphics, www.canva.com is fantastic, simple and easy to use for all your graphics needs, it is click and drop with a lot of pre-sets.

– When designing infographics, have a look https://infogr.am/ it is a easy way to make a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

– And one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin which will aid you through scheduling and planning because it lets your take note of customers and contacts that you must follow-up with. It sends you email reminders and lets you keep track of people so that you can increase your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it relates to assessing the success of your Digital Advertising, it may be rather challenging to see how your business is going compared to your competition in Tamworth or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it can be said to have generated. You need to look at all this data, and see what the real result has been because while there may be thousands or millions of people looking at your content as a Tamworth company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Tamworth I have seen a number of the best, and most unfortunate efforts at Digital Advertising and so we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au.

Is your online security at risk?

SEO in Tamworth is something where many business end up fretting about keywords and social networks, but take shortcuts that leave themselves at risk. Therefore I plan to show you a few tips and tricks I have actually picked up that can help you as a business in Tamworth to make sure you are not weakening your security. The majority of these tips are centred on WordPress due to the fact that it is the most commonly used program, and there are many really easy ways that help make it more protected.

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There is an amazingly large number of people that go to us because their WordPress site has been hacked. It can vary from some horrible things such as having data and information stolen, to even having some malicious sites set up ads that you don’t want.

So my first piece of advice refers to passwords. Way too many people do not have a strong enough password because they either use the same one for every single thing, or it is something really common. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to remember but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recall, such as a date, but spell it out. For example, if your Tamworth business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still simple to remember, but far more challenging to guess. Same rules apply to your username– please do not have it set as ‘admin’.

Next, I want you to make certain you take a look at security plug-ins. These are really crucial and really easy to get access to in WordPress. I would encourage that you search for these ones– I have used one myself for years, and I have had clients that love the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My last piece of security advice for you is to avoid free themes and invest in something with greater security. Most business that have security issues have just gone with a pretty, free theme that is not difficult but has far too many areas that can be exploited. Don’t get me wrong, many themes are secure enough to use, but it isn’t always the case, so I tell people to basically invest $20 and get a respectable one which is known for security. I would suggest looking at www.envato.com they have some brilliant themes, and even have some premium themes free of charge as part of their monthly specials.

That’s all I have to say, just 3 quick, practical pieces of advice that you can apply this very day to save yourself pain and suffering down the track. Update your password, get a security plug-in, and invest in a good theme. Your SEO campaign is not going to do you any good if your web site is open to security threats and no one turns to you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au.

SEO Advertising Tamworth– What will 2016 hold for local small business?

SEO Advertising in Tamworth is an intricate thing, and as we go into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, tough. You can never know what is around the bend, but if you determine the vital parts of the past and look for patterns you can get a better understanding. This is specifically true for SEO. I want to try and point out to you a number of the major patterns that have been surfacing in 2015 throughout the Tamworth SEO business and the world. From this hopefully together we can try and work out where to focus our efforts, this will be particularly beneficial if you are a local Tamworth business.

Think Local

This is the major emerging trend and it is going to keep increasing in importance. This means that if you are an Tamworth business and you are looking for local users, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing pattern that local Tamworth searches were in fact ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.

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Local-boosting tech patterns.

There are a few technology areas which are rapidly growing abroad and are beginning to emerge in Australia and it won’t be very long before they gain popularity in Tamworth.

Mobile wallets

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Society is becoming more and more used to carrying around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Tamworth business. 1– you need to be observing growing patterns, and make sure you have the capability to actually let people pay– for example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that people at your Tamworth store, or even taking a walk past the area will be given more incentive to actually enter the store and make a purchase. It’s a creative marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

We also will see even better use of Apps such as Snapchat and Periscope for inspiring ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how people can keep reinventing ways to get their business out there, and the same can possibly be done for your local business in Tamworth. Be creative and even explore what people have done, especially when it comes to social media– if you see something you like, remember of it and find a way to combine a related idea into you own campaign.

My closing pieces of parting suggestions– and these are things that you can possibly do right now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Tamworth level, and also boost your authority and possibly even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly notice that the future actually looks helpful for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Tamworth businesses, so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au