Online Marketing (Page 11)

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Tamworth is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had nearly anything to do with SEO you would have stumbled upon the notion of Keywords. Unfortunately, across my time in Search Engine Optimisation Plan in Tamworth I have encountered a lot of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter any longer

There is also the false idea that with every one of the adjustments that have been made, and the move towards concept based searches, keywords don’t make a difference in 2015. This suggestion is misguided as keywords play a more crucial role than ever. It’s an advancing market that is often changing and building so you have to stay on top of the latest changes if you would like to succeed. In spite of what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords should be densely packed.

The idea that the more often a keyword is used will convert into more success is an obsolete idea. There is no formula relating to the density and consistent rate of keywords closely packed together. The aim you should bear in mind is to have your specific phrases repeated throughout so that you can increase their frequency while balancing well-flowing content that brings to mind a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword each time was the strategy circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer goal on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a long string on nonsensical keywords are luckily at an end. The keyword rich domain names no longer have much true worth to a domain’s visibility. This means that you should certainly focus not on the keywords in your domain name, but can alternatively start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and abnormal ways is better known as keyword stuffing. By now you should know that this is not a practice that would be still supported in the 2015 environment. You should stay away from alienating your readers and focus on the subtle and logical way to weave keywords into your copy while nonetheless creating outstanding and unique content.

As the CEO of Internet Marketing Experts, I recognize the struggles that lots of people have when beginning the SEO, primarily when it comes to comprehending keywords and your Search Engine Optimisation Plan in Tamworth. I myself ran a small company for a number of years and needed to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the details that you know. Once you have built that base, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are doubtful, or want to set your business apart from the rest, then think about having a chat to an SEO professional.

call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

The Battle of the Brands

Your Website SEO Strategy in Tamworth is still significantly about keywords, but there is one concern that some organizations face when they try to optimise for particular Keywords.

A Pay Per Click or AdWords campaign will help you discover which keywords perform well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year stressing about one specific keyword that, regardless of what I did, I could not get on the first page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Tamworth, it would be fantastic if for anyone that searches for ‘Yamaha’ in Tamworth your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites increased massively. So take it from me, living life in the long tail is really rewarding. Bear in mind – Your Website SEO Strategy is about making money, not where you show up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au

Digital Advertising Tamworth – Your Essential starting place for your SEO and Marketing Strategy.

Digital Advertising in Tamworth is so critical regardless of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start off.

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Over the past ten years I have invested a ludicrous amount of resources and time working out the most ideal way to get my websites generating income. If I had not had this sort of bad experiences I don’t think I would ever been compelled into learning this material for myself. So take note, and pay attention to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a local business owner in Tamworth, or if you are just starting with Digital Advertising.

1.) The biggest thing that I want to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I want to try and make you mindful that you can’t succeed without dedication.

– When you have your first advertising and marketing campaign. Don’t invest $2 and grumble that it didn’t get the job done. You must make a commitment.

– You also can’t just run your campaign for a day. It takes at minimum a week in order to get a proper respect for an ad’s effectiveness.

2.) When you are writing content, don’t just reproduce everybody else, your Digital Advertising are going to be far better if you be distinct and look to what is missing from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to monitor your content. Doing this will help you not only remember what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and improve blogs, or rediscuss ideas, and don’t simply use this for your Digital Advertising or content creation, think outside the box, get organised and start to see what is being profitable, and what still needs improvement.

4.) Some tools that I would strongly recommend that you look into include some great research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– If you prefer to create graphics, www.canva.com is fantastic, simple and easy to use for all your graphics needs, it is click and drop with a lot of pre-sets.

– When designing infographics, have a look https://infogr.am/ it is a easy way to make a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

– And one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin which will aid you through scheduling and planning because it lets your take note of customers and contacts that you must follow-up with. It sends you email reminders and lets you keep track of people so that you can increase your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it relates to assessing the success of your Digital Advertising, it may be rather challenging to see how your business is going compared to your competition in Tamworth or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it can be said to have generated. You need to look at all this data, and see what the real result has been because while there may be thousands or millions of people looking at your content as a Tamworth company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Tamworth I have seen a number of the best, and most unfortunate efforts at Digital Advertising and so we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au.