Marketing (Page 2)

SEO Internet Marketing Tamworth in 2016 – A Sweet Opportunity

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SEO Internet Marketing Tamworth can provide a world of options In the world of SEO, especially when it comes to producing substance for your Tamworth business. But don’t go for all options – choose the correct ones that work for your business. To take the timeless ‘kid in a candy store’ cliché, you may be thrilled to see all of these wonderful ideas before you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the prospective wonders, then not only are you going to end up sick and appearing a fool, but you won’t have really done any one task properly.

So let’s talk about the Tamworth ‘Content Candy store‘.

Well, content (as most of us may know) is a broad and expansive term provided to the parts of your website that your clients and target market can view and interact with. This can be visual, literary, or even extend beyond the website into everyday events or activities.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not confined to the list below:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s crucial to choose a broad range of content that can assist you in interacting with your target market in Tamworth while still developing a balance and flow that you want your brand to represent. One way to do this is by trying out different ways to find your brand’s voice. For example, if you haven’t thought of spicing up your content with animation, perhaps approach someone and get an idea of exactly what they could do for you. Research the opportunities and don’t be afraid to keep trying several ideas until you find the approach that is not only right for that individual situation, but right for your Tamworth business.

Because as you are most likely aware, content creation doesn’t have to stop at your website. The creation of off-site content is an intriguing and useful way to broaden your brand and add to your link profile and target market. This opens you up to a new area of success. If you are writing great content then you should try and share it about, publish both on-site and off-site to maximise visibility.

Make sure you keep the leading content for your own website, the content that is keyword-rich and really helps to engage with the audience, but there is no harm in having some pieces on the surface bringing in more interaction with your website. This off-site content is just one of the best ways to build the visibility for your brand and create a name for you that is synonymous with premium content.

But be cautioned, often many people go too far with this, as was seen in pattern of guest blogging a few years ago. Don’t decide on all options, choose the right ones that benefit your business– Don’t grab every little thing in the Candy Store.

You need to start considering what will be really useful to you and your business then act from there, if content is going to be stretched thin or not really help, then don’t throw away your time and money on it, simple. If you have any fantastic ideas, or want to chat, simply call Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au.

SEO Marketing Tamworth – Your Essential starting place for your SEO and Marketing Strategy.

SEO Marketing in Tamworth is so critical regardless of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start off.

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Over the past ten years I have invested a ludicrous amount of resources and time working out the most ideal way to get my websites generating income. If I had not had this sort of bad experiences I don’t think I would ever been compelled into learning this material for myself. So take note, and pay attention to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a local business owner in Tamworth, or if you are just starting with SEO Marketing.

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1.) The biggest thing that I want to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I want to try and make you mindful that you can’t succeed without dedication.

– When you have your first advertising and marketing campaign. Don’t invest $2 and grumble that it didn’t get the job done. You must make a commitment.

– You also can’t just run your campaign for a day. It takes at minimum a week in order to get a proper respect for an ad’s effectiveness.

2.) When you are writing content, don’t just reproduce everybody else, your SEO Marketing are going to be far better if you be distinct and look to what is missing from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to monitor your content. Doing this will help you not only remember what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and improve blogs, or rediscuss ideas, and don’t simply use this for your SEO Marketing or content creation, think outside the box, get organised and start to see what is being profitable, and what still needs improvement.

4.) Some tools that I would strongly recommend that you look into include some great research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– If you prefer to create graphics, www.canva.com is fantastic, simple and easy to use for all your graphics needs, it is click and drop with a lot of pre-sets.

– When designing infographics, have a look https://infogr.am/ it is a easy way to make a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

– And one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin which will aid you through scheduling and planning because it lets your take note of customers and contacts that you must follow-up with. It sends you email reminders and lets you keep track of people so that you can increase your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it relates to assessing the success of your SEO Marketing, it may be rather challenging to see how your business is going compared to your competition in Tamworth or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it can be said to have generated. You need to look at all this data, and see what the real result has been because while there may be thousands or millions of people looking at your content as a Tamworth company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Tamworth I have seen a number of the best, and most unfortunate efforts at SEO Marketing and so we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au.

Tamworth SEO Experts – Google is constantly changing are you?

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If you are in the Tamworth area and are trying to get your head around what you need to do to increase the traffic to your website then consider this;  internet marketing is difficult enough without the constant updates by Google, Yahoo and Bing. In fact, they are moving the goal posts almost daily; it can be difficult for business owners to stay on top of things.  Internet Marketing Experts Tamworth understands this important aspect of SEO andare constantly making the required adjustments so our clients succeed online.  Our work is made easier by the fact that we know what our clients’ endgame is, what they want to achieve in the short and long term.

In the past,Search Engine Optimisation (SEO) referred to a series of strategic approaches that you would take to make your site number one in the search engines such as Google, Yahoo and Bing.

As a website owner you need to know that your SEO professional is keeping up with these changes or you will find that your website will slip further down the search rankings.  The role of a good SEO company across Australia andin Tamworth has become increasingly complex asthe way that people search has become more complex and more localised.

If you looked at an SEO plan in the past it would have been a fairly straight-forward process.  You would have been offered advice and strategies on how to build links, structure a website, select the ideal domain name and focus your content on the core principle you wanted to promote.

In 2015, a professional SEO company needs to be all this and more. To be a beacon in the complex sea that is the digital ocean you need have clear-cut and logical and tactics in place and working for you.  To successfully compete you need an SEO campaign that aims to balance the elements of links, content, social media and keywords. This includes, but is not limited to, uniquely crafted content that draws interest, quality and trusted links, an active social media presence and above all, a clear understanding of your target audience and what they wish to see, not only find your site, but to engage with it.

If you feel like your SEO agency is falling behind or is out of date then consider changing as it will cost you and your business in the long term.  If you would like a no obligation free consultation then visit Internet Marketing Experts Tamworth at our website here www.internetmarketingexpertstamworth.com.au or call today on 1300 595 013.

Know your customers and you know your Tamworth business

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing ExpertsCustomer Profiles are a way to envision and understand your ideal Tamworth customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you.  With Internet Marketing Experts Tamworth we can help you to determine who your customers are then you will know how to sell your products or services to them.  Through this approach, it helps to humanise your customers and show that there are a variety of factors that may very well make up the decision making process and how to target them using SEO, internet marketing and digital marketing practices.

As such you need to consider everything you can, such as:

  • Basic information:
    • Age
    • Gender
    • Income
    • Marital status
    • Geography
  • Complex demographic factors:
    • Type of career
    • Available income
    • Living situation
  • Trust:
    • What types of endorsements would they trust
    • Customer reviews
    • In depth discussion
    • Word of mouth
    • Celebrity endorsement
  • Advertisement visibility
    • Where are they most likely to come across your product?
    • Shows
    • Publications
    • Social media platforms
    • Where would they spend most of their time
  • What they value:
    • Brands they might value
    • Benefits that are key considerations in the buying process
    • How they might view the competition
    • What aspects of your product would they value
  • Buying styles
    • Impulse buyer
    • Sales oriented
    • Research oriented
  • Solution being sought:
    • Is there an underlying emotional, or mental factor that they might wish your product to solve?
  • Language:
    • What language or ways do they communicate these issues

From all of this information, you begin to form a more complete picture of a possible consumer of your products or services and how to better target them using digital marketing and SEO. Learn more by contacting the team at Internet Marketing Experts Tamworth.