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Top Benefits of Pay-Per-Click Advertising

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

There is a myriad of online marketing techniques that can assist websites in raising their traffic, conversion rates, and brand awareness. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. Although SEO has proved to be very effective, it takes a respectable amount of knowledge, time, and money to see fruition.

 

But what if you need to see results without delay? Regardless of whether your website has recently been published or you’re a small company that simply can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a superb tool that can assist you by positioning your advertising campaigns in front of individuals who are actively looking for your products or services.

 

Basically, PPC is an advertising model used to grow traffic to websites. Website owners construct ad campaigns with certain targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The rewards that many websites obtain from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your company.

 

Measurable Results

One of the top benefits of PPC advertising is the opportunity to gauge and track your results in real-time. Regardless if you set your daily budget to $1 or $10, there are a variety of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to efficiently assess the performance of their campaigns and quickly make tweaks where needed to boost performance. Unlike other advertising channels, PPC grants you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising targets.

 

Quick Entry

PPC allows any kind of organisation to launch their advertising efforts quickly and easily, without delivering too much risk with the capacity to arrange a maximum daily budget. Even though SEO is a very reliable strategy, it usually takes many months to experience results so if you’re a new company that wants to raise traffic and brand awareness as soon as possible, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by displaying ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you prefer to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then examine the metrics that were used in conversions and develop their future campaigns based on this feedback. Advertisers usually take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target market.

 

Valuable Data

Being able to export the results of an advertising campaign and examine certain metrics provides websites with invaluable data which could be utilised in other marketing avenues. In addition to this, websites can quickly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which greatly helps in their SEO efforts. PPC also enables websites to discover data about their competitors by employing 3rd party tools like SpyFy and KeywordSpy, enabling them to create a profile of their competitors and what market share is available.

 

As you can see, PPC is a powerful marketing tool that is ideal for all kinds of organisations. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results delivers invaluable feedback to strengthen future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any guidance in setting up your PPC ad campaigns, contact Internet Marketing Experts Tamworth on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertstamworth.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And The Best Way To Fix It!)

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

In today’s saturated environment of online marketing, there’s no question that content is king. Content is just about everywhere and folks love consuming it! It should come as no surprise that content is at the heart of most marketing strategies, with nearly 94% of small businesses concentrating their efforts on content marketing. Having said this, with so many businesses now centralising their marketing efforts on content, it’s becoming progressively challenging to stick out from the crowd and make your content marketing engaging and successful.

 

Have you tried content marketing only to discover that you’re not getting the desired outcomes? Well, you’re most likely one of many organisations that are in the same boat. Don’t lose faith though, there’s no question that content marketing is among the most effective ways of increasing your customer base. So, here are four reasons why your content marketing may not be working and most importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and assigned KPIs to quantify results, how can you possibly improve? Publishing blogs and sending tweets are great, but if you don’t have any objectives then you’re just aiming in the dark. To create interesting content that followers will engage with, you need to have a clearly-defined strategy that should align with your business objectives.

 

Regardless of whether you intend to enhance brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs together with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not distinct

 

With the massive quantity of online business today, it’s imperative that your content is distinct from others. Too many businesses will construct content without inspecting the competition and subsequently construct content that merely gets lost in the crowd. Your content should be appealing, fun, and most importantly, deliver value to users by offering solutions to common pain-points in your niche. Along with this, different types of content suit different communication techniques, so take into consideration the best ways you can accomplish this, either through infographics, videos, diagrams, or even just thought-provoking or interesting text.

 

  1. You don’t promote your content

 

Some of the greatest mistakes that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve developed the most ground-breaking article the planet has ever witnessed, who will read it if they have no idea it exists? To be successful with your content marketing, it’s crucial that you promote your content through all available channels, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your sector.

Proposing it as a guest post to bloggers in your market.

Including links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content embodies a substantial portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a common mistake that businesses will make in their content creation, along with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Conduct some groundwork to identify the most ideal keywords that your viewers would use to find your content. Also, use meta tags to your strengths to draw more viewers to your blog. Search engines always intend to deliver the best content to users, so if your content is valuable then other sites will link to it, increasing the likelihood of gaining more high-quality, reliable links from relevant businesses.

 

At the end of the day, there may be hundreds of reasons why your content marketing isn’t offering you the intended results, however the aforementioned recommendations should take care of most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competitors, and your keywords, and design captivating content that your audience will naturally engage with.

 

If you’re about to give up on content marketing because of substandard results, speak with Internet Marketing Experts Tamworth who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertstamworth.com.au

SEO Tactics To Abandon in 2018

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

In today’s demanding market of digitalisation and globalisation, it’s essential for organisations to employ online strategies and techniques that broaden their exposure to customers that are proactively trying to finding their services or products. Search Engines are without doubt the most influential programs that will influence your online visibility, and thus your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to heighten their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a remarkable investment that will raise your visibility and conversion rates, or if used incorrectly, can injure your rankings and exposure, thus having the opposite effect. The issue with SEO is that its algorithm is continuously changing, and most website owners don’t keep up to date with the current SEO trends. SEO techniques that worked in 2017 may not necessarily be effective this year, and well-known SEO techniques from five years ago may result in your website being penalised today.

 

Rather than investigating the top SEO techniques that website owners should be committing to, we’re instead going to examine the top SEO techniques that will actually penalise your website and therefore should be utterly forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a frequent mistake that many website owners make to try to increase their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can instantly detect how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. Rather than keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO tactic since the beginning of SEO, and its performance as an SEO technique has progressed fairly quickly ever since. Even though link building remains among the top three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links genuinely as a ranking indicator considering that links are a public recommendation which corresponds with valued information on a website.

 

Aggressive link building materialises where links are collected in an unnatural way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that lots of folks still believe to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will help their SERP results. The aim in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a central role in SEO, so it’s important not only to identify any technical problems that may impair your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most common technical problems that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most overlooked SEO technique that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a terrific way to maximise your SEO, and this can be done largely with the image filename and alt attribute. For instance, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that an effective SEO strategy will increase a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to grow in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, talk to Internet Marketing Experts Tamworth on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertstamworth.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

Are you new to social media sites and want to learn the basics of one of the most awesome platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where about 330 million users communicate with each other through brief messages of up 280 characters. At present there’s almost 6,000 tweets being sent through cyberspace every second, varying from standard text messages to videos, gifs, memes, images, and even more. Twitter is one of the most in demand social networking platforms and is vastly different to other social media giants like Facebook and Instagram.

Twitter is a platform where members exchange an assortment of information; from politics, news, jokes, or just general thoughts about obscure topics! As opposed to having a circle of friends like Facebook, Twitter is based on followers (not specifically friends) so not only can you interact with friends, but also your favourite journalists, politicians, and sport stars alike. Everything you upload on Twitter is accessible publicly for anyone to find, but don’t worry, you can conveniently modify your preferences to private if you want to.

 

The very first step in understanding Twitter is to understand the basic terms and lingo used. The following lists the most popular vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any user mentioned in a tweet is informed, being an easy way to engage with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another user. You can either choose to accept DM’s from all users or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a particular hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or head to www.twitter.com and click the signup tab. The full name you enter will be your display name, but this can be changed as often as you wish. Choose a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for authentication purposes, selected an avatar, and typed a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twittersphere

As discussed earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other individuals of which you’re an admirer. Once you’ve signed up, Twitter will present a basic kind of setup wizard to help you get started, such as recommending some users that you might have an interest in following. You can give Twitter permission to search your contacts list to look for any of your friends that are using Twitter. Following friends and other users is really easy, and once you’ve started following certain users, Twitter will continue to provide suggestions for other users to follow depending on the sorts of users you’re already following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it satisfies Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, photos, videos, images, gifs – a whole range of different media that can be uploaded through your device. Don’t forget though, videos can only be a maximum of 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is pretty cool!

Once you’ve understood the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the current trends, be the first to view viral posts, and engage with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got started using Twitter, the rest will fall into place automatically, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply get in contact with Internet Marketing Experts Tamworth on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertstamworth.com.au

 

What Are The Leading Organic SEO Ranking Variables For A Website?

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

If you’ve just put together your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools since it enables you to get your message in front of interested consumers that are directly seeking for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s incredibly elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can focus on the most crucial variables that will have the greatest impact on your SERP listings.

It is vital to understand that the weight of each variable changes as time passes, so Google will place more focus on certain variables according to user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking elements have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is placed on content because Google wants to rank the most relevant websites at the top of its search results listings. The latest Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a fantastic start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is perceived. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google seeks out new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and validity.

  1. Mobile Optimisation

With more users now searching from mobile devices than computer or laptops, there has been a meaningful shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are numerous other technical elements that will noticeably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are continuously changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how to properly execute any of the above SEO methods, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Tamworth by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertstamworth.com.au