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What Are The Leading Organic SEO Ranking Variables For A Website?

If you’ve just put together your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools since it enables you to get your message in front of interested consumers that are directly seeking for your services.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s incredibly elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can focus on the most crucial variables that will have the greatest impact on your SERP listings.

It is vital to understand that the weight of each variable changes as time passes, so Google will place more focus on certain variables according to user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking elements have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.

  1. Content

A great importance is placed on content because Google wants to rank the most relevant websites at the top of its search results listings. The latest Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a fantastic start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most important variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is perceived. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google seeks out new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and validity.

  1. Mobile Optimisation

With more users now searching from mobile devices than computer or laptops, there has been a meaningful shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make sure that your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are numerous other technical elements that will noticeably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are continuously changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how to properly execute any of the above SEO methods, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Tamworth by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertstamworth.com.au

Top SEO Trends In 2018

Online exposure is a vital component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s mandatory to stay on top of these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with most of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to improve their website traffic, customer engagement, and essentially their earnings.

User behaviour is adjusting rapidly with new technology, so Google must keep an eye on these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO tactics can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll take a look at the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now choosing to use voice searches as opposed to customary keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current rise in voice searches continues at the same pace, nearly half of all online searches will be performed via speech by the year 2020!

What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will continue to be a vital component in calculating SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to establish if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a fantastic strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play an indispensable role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In reality, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although more traditional SEO techniques such as link building will still be beneficial in 2018, there are other surfacing trends that Google is addressing in the future which may significantly change the practice of SEO. It’s clear that SEO is already adjusting to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Tamworth on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertstamworth.com.au

 

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can proclaim their displeasure with the 140 character limit in more detail, since Twitter has officially confirmed that they have broadened the character limit to 280 per Tweet!

The social networking giant, which was launched in 2006, grew quickly to become one of the most fashionable social media platforms globally, however recent drops in growth provoked the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is significantly different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter reported on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After administering a series of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English however, suffer from squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After conducting a series of tests to targeted users, Twitter acquired valuable results and deemed the 240 character limit would be advantageous for most users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Moreover, users would now have the ability to effortlessly fit their beliefs into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what effect will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have experienced a higher level of responses which resulted in more followers. Undoubtedly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have reduced threads of conversations, since they can fit more content into a single message. Users with long threads of conversations described that it can often be challenging to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it enables them to fit more intricate information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the rise of enterprises using social media as a channel to deal with customer service matters, customers can now articulate a problem in more detail on Twitter which is valuable for both the customer and the business, as communication is markedly enhanced. Prior to this update, many users would have looked to other platforms like Facebook to report customer service issues since the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media platforms if they wanted to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users appear to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to stay up to date with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your enterprise can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Tamworth by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertstamworth.com.au

 

An Overview Of SSL Changes – What It Means For Your Website

 

In today’s ever-changing digital world, it’s pivotal that companies Google’s best practices to make sure that they continue being competitive in their particular online markets. With Google being the most dominant and influential company online, it’s fundamental for them to keep abreast of all the threats and opportunities that the internet produces. Accordingly, Google releases a range of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online providers that use Google-related services (pretty much every online business), understand important changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online businesses have to be versatile and conform with new Google updates as soon as possible to ensure they aren’t negatively impacted by these new releases.

The most significant Google update that has recently impacted online enterprises pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by close to 50% of all online users, so it’s extremely important that online providers incorporate the relevant changes as swiftly as possible if they intend to reduce any undesirable repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is saved in a plain text file), they are prone to phishing sites that can potentially steal this information from buyers that falsely believe they are supplying their personal information to a legit business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become scared of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that want to secure their formerly non-secured (HTTP) web pages, they have to encrypt the information being distributed between their clients and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update means that HTTPS and SSL encryption will become the norm across all web pages on the web. Sooner or later, each online company will need to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the differentiation between phishing sites and real websites more difficult than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be exceedingly difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become necessary, so if you need any help in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Tamworth by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertstamworth.com.au