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Top SEO Trends In 2018

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

Online exposure is a vital component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s mandatory to stay on top of these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with most of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to improve their website traffic, customer engagement, and essentially their earnings.

User behaviour is adjusting rapidly with new technology, so Google must keep an eye on these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO tactics can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll take a look at the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now choosing to use voice searches as opposed to customary keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current rise in voice searches continues at the same pace, nearly half of all online searches will be performed via speech by the year 2020!

What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will continue to be a vital component in calculating SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to establish if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a fantastic strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play an indispensable role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In reality, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly impacting on SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, like bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, however plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although more traditional SEO techniques such as link building will still be beneficial in 2018, there are other surfacing trends that Google is addressing in the future which may significantly change the practice of SEO. It’s clear that SEO is already adjusting to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted clients from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Tamworth on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertstamworth.com.au

 

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

The moment has finally come where Twitter users can proclaim their displeasure with the 140 character limit in more detail, since Twitter has officially confirmed that they have broadened the character limit to 280 per Tweet!

The social networking giant, which was launched in 2006, grew quickly to become one of the most fashionable social media platforms globally, however recent drops in growth provoked the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is significantly different to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking service, Twitter reported on November 7 that they want every user throughout the world to ‘easily’ express themselves on Twitter. After administering a series of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where needed. Countries like China, South Korea, and Japan will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be represented in a short amount of characters. Languages like English however, suffer from squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After conducting a series of tests to targeted users, Twitter acquired valuable results and deemed the 240 character limit would be advantageous for most users. Considering that 9% of English users were hitting the 140 character mark, many would need to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Moreover, users would now have the ability to effortlessly fit their beliefs into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what effect will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have experienced a higher level of responses which resulted in more followers. Undoubtedly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have reduced threads of conversations, since they can fit more content into a single message. Users with long threads of conversations described that it can often be challenging to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it enables them to fit more intricate information into a single Tweet which results in higher engagement rates.

Increases customer communication

With the rise of enterprises using social media as a channel to deal with customer service matters, customers can now articulate a problem in more detail on Twitter which is valuable for both the customer and the business, as communication is markedly enhanced. Prior to this update, many users would have looked to other platforms like Facebook to report customer service issues since the character limit was too constricting.

More Creativity

Longer Tweets means that businesses can enrich the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media platforms if they wanted to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have claimed that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users appear to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to stay up to date with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your enterprise can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Tamworth by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertstamworth.com.au

 

An Overview Of SSL Changes – What It Means For Your Website

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

 

In today’s ever-changing digital world, it’s pivotal that companies Google’s best practices to make sure that they continue being competitive in their particular online markets. With Google being the most dominant and influential company online, it’s fundamental for them to keep abreast of all the threats and opportunities that the internet produces. Accordingly, Google releases a range of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online providers that use Google-related services (pretty much every online business), understand important changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online businesses have to be versatile and conform with new Google updates as soon as possible to ensure they aren’t negatively impacted by these new releases.

The most significant Google update that has recently impacted online enterprises pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by close to 50% of all online users, so it’s extremely important that online providers incorporate the relevant changes as swiftly as possible if they intend to reduce any undesirable repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is saved in a plain text file), they are prone to phishing sites that can potentially steal this information from buyers that falsely believe they are supplying their personal information to a legit business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become scared of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online enterprises that want to secure their formerly non-secured (HTTP) web pages, they have to encrypt the information being distributed between their clients and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update means that HTTPS and SSL encryption will become the norm across all web pages on the web. Sooner or later, each online company will need to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the differentiation between phishing sites and real websites more difficult than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be exceedingly difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become necessary, so if you need any help in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Tamworth by phoning 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertstamworth.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got a fantastic business idea and you’ve made up your mind that you’re going to create and publish your own website. Well, as you possibly know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of assorted features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is considerably user-friendly so you don’t have to be an expert HTML coder to produce a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you like. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the online community. At present, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or issues about anything WordPress related, there are essentially thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile devices for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that irrespective of what device your clients are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress even enables you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is of utmost importance so naturally WordPress has high security standards. Almost one-quarter of websites are created on WordPress so hackers are constantly searching for ways to compromise them. WordPress is well aware of this so has developed a range of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Keep in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install credible plugins from trusted providers.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market today. Whilst there are numerous other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is remarkably user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to design a practical and powerful website? If you have any inquiries about how you can further optimise your website, speak to the team at Internet Marketing Experts Tamworth on 1300 595 013 or visit their website: http://www.internetmarketingexpertstamworth.com.au

 

Top Tips For The Greatest Email Sequences

Internet Marketing Experts Tamworth, Internet Marketing Tamworth, Digital Marketing Tamworth, Internet Marketing Experts

Having worked as a sales representative for various tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are excellent because they substantially reduce the workload for a sales representative, nonetheless in today’s world, everybody can empathise with discovering various sorts of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click 2 buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in designing compelling email sequences that essentially sell their product. Developing convincing email sequences is both a science and an art, and if done effectively, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to build a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not enticing enough, they simply won’t open it. Needless to say, the subject lines of an email are crucial when it comes to conversion rates. Here are several stats which emphasises their importance:

 

One-third of email recipients will open an email based solely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.

 

The key to effective subject lines is solving your prospects problems in as few words as possible. As an example, good subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s pivotal that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you have to give your recipients a good reason to keep reading the email. So, start your email with some info they can associate with, like company news or their opinion to an event via Twitter or an online article, and then get into the value proposition in the second and third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently worked with another organisation with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s crucial that you get to the point quickly and keep the content targeted to the objectives of your prospect.

 

Tip 3 – Throw out the mundane ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure that you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I highly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also feature your value propositions, and further information that is practical to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.

 

The value of producing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you ought to consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can help you. Contact the team at Internet Marketing Experts Tamworth today on 1300 595 013 or visit their website: http://www.internetmarketingexpertstamworth.com.au.