Online exposure is a vital component to any businesses strategy, however the digital landscape is in a continuous state of change so it’s mandatory to stay on top of these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates yearly, with most of them merely tweaking their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to improve their website traffic, customer engagement, and essentially their earnings.
User behaviour is adjusting rapidly with new technology, so Google must keep an eye on these changes and modify their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must remain on top of the changing trends in SEO. Actually, using outdated SEO tactics can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll take a look at the top SEO trends to consider for your website in 2018.
Lots of users are now choosing to use voice searches as opposed to customary keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current rise in voice searches continues at the same pace, nearly half of all online searches will be performed via speech by the year 2020!
What this means for websites is that they should begin integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valued tool for SEO, and this will continue to be a vital component in calculating SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to establish if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a fantastic strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the future.
Since 2015, online searches with mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play an indispensable role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In reality, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Although more traditional SEO techniques such as link building will still be beneficial in 2018, there are other surfacing trends that Google is addressing in the future which may significantly change the practice of SEO. It’s clear that SEO is already adjusting to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted clients from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Tamworth on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertstamworth.com.au