If you’ve just put together your first website and you’d like to know the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools since it enables you to get your message in front of interested consumers that are directly seeking for your services.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s incredibly elaborate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are constructed equally, so you can focus on the most crucial variables that will have the greatest impact on your SERP listings.
It is vital to understand that the weight of each variable changes as time passes, so Google will place more focus on certain variables according to user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking elements have been in the same position for a couple of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost website traffic, customer engagement, and ultimately sales.
A great importance is placed on content because Google wants to rank the most relevant websites at the top of its search results listings. The latest Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so producing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is a fantastic start. On top of that, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most important variables in SERP listings simply because the more links there are to your website from reliable sources, the more trusted your website is perceived. The flip side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google seeks out new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and validity.
- Mobile Optimisation
With more users now searching from mobile devices than computer or laptops, there has been a meaningful shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a critical factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to make sure that your website is truly ‘mobile-friendly’.
- Other Technical Variables
There are numerous other technical elements that will noticeably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other elements such unique and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually adjusting, meaning that SEO techniques are continuously changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in how to properly execute any of the above SEO methods, don’t hesitate to get in contact with the digital marketing specialists at Internet Marketing Experts Tamworth by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertstamworth.com.au