There is a myriad of online marketing techniques that can assist websites in raising their traffic, conversion rates, and brand awareness. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to enhance your organic search results listings. Although SEO has proved to be very effective, it takes a respectable amount of knowledge, time, and money to see fruition.
But what if you need to see results without delay? Regardless of whether your website has recently been published or you’re a small company that simply can’t rival the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a superb tool that can assist you by positioning your advertising campaigns in front of individuals who are actively looking for your products or services.
Basically, PPC is an advertising model used to grow traffic to websites. Website owners construct ad campaigns with certain targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The rewards that many websites obtain from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your company.
One of the top benefits of PPC advertising is the opportunity to gauge and track your results in real-time. Regardless if you set your daily budget to $1 or $10, there are a variety of high level performance indicators that can be gauged, such as impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to efficiently assess the performance of their campaigns and quickly make tweaks where needed to boost performance. Unlike other advertising channels, PPC grants you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising targets.
PPC allows any kind of organisation to launch their advertising efforts quickly and easily, without delivering too much risk with the capacity to arrange a maximum daily budget. Even though SEO is a very reliable strategy, it usually takes many months to experience results so if you’re a new company that wants to raise traffic and brand awareness as soon as possible, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by displaying ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you prefer to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then examine the metrics that were used in conversions and develop their future campaigns based on this feedback. Advertisers usually take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their precise target market.
Being able to export the results of an advertising campaign and examine certain metrics provides websites with invaluable data which could be utilised in other marketing avenues. In addition to this, websites can quickly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which greatly helps in their SEO efforts. PPC also enables websites to discover data about their competitors by employing 3rd party tools like SpyFy and KeywordSpy, enabling them to create a profile of their competitors and what market share is available.
As you can see, PPC is a powerful marketing tool that is ideal for all kinds of organisations. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results delivers invaluable feedback to strengthen future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any guidance in setting up your PPC ad campaigns, contact Internet Marketing Experts Tamworth on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertstamworth.com.au