Google AdWords Management Tamworth – Do people actually notice your ads?
Google AdWords Management is a critical part in any SEO and Advertising and marketing campaign because if you simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the outcomes you are after.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and then leave it in the vain hope that it will produce some new business for them. If you are a business in Tamworth (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really fundamental ideas that will help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – learning all functions.
There are actually 2 versions of AdWords. It may seem to be a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is typical AdWords, and then there is AdWords express. If you are a local Tamworth company then chances are that you would have been urged at the start of registering AdWords to run an ad campaign through express (it assesses the size of your company from your web page and makes a recommendation) if this is the case, I would like you to look for the regular AdWords and start making use of that because it is far more efficient and has amazing features like more accurate targeting so you can reach your Tamworth customers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just hunting for AdWords and following the cues, but keep in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will never ever see any real results– and not just since results cost more than that, but because you need to have a bigger project in order to actually see the successful aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the cost slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, often you just should think of how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will need to have a bit of a leap of faith to find out what will work for you.
Monitoring your ad.
This is the step that far too many people neglect because they don’t understand that you get metrics from a campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to allow it settle into a routine– because often ads will get a big boost at the start that gives you phony assumptions about its results. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you rely upon my advice? I am actually the CEO of Internet Marketing Experts Tamworth, and I have done work in this business extensively. I have started by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an exceptionally successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to seek out in a successful Google AdWords campaign, or want to talk to an SEO agency to enhance your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsTamworth.com.au.