An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with incredible powers. Understanding exactly how SEO works and all the various ways to strengthen your website’s SEO score can be considerably difficult and time-consuming. Nonetheless, it is a crucial component of any online marketing plan and will essentially make or break a company in some industries. Many industry experts consider SEO to be among the most beneficial forms of advertising, so constantly improving your SEO should be a priority if you intend to increase your website visits and income.
It’s difficult to keep up to date with SEO best practices and standards since they change regularly, so it’s often advised that you seek expert advice regarding your SEO and online marketing strategy. At the same time, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some useful ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also vital so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always ideal for SEO because new content is often being added and search engines love identifying new content and will increase your rankings if this happens often.
Ensure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the different webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the info they’re looking for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by incorporating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in working out the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should consist of a primary and secondary keyword that is relevant for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are critical in optimising your web pages for SEO.
Meta descriptions are essentially concise outlines of the content of the web page. Though meta descriptions don’t directly alter ranking algorithms, they are still relevant as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description successfully represents the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can most likely relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve developed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t need to bother with it!
On the other hand, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Tamworth on 1300 595 013 or visit their website: http://www.internetmarketingexpertstamworth.com.au