Seo

Why You Should Have A WordPress Site

So, you’ve got a fantastic business idea and you’ve made up your mind that you’re going to create and publish your own website. Well, as you possibly know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when creating a new website is the platform you choose. There’s a variety of website platforms available with an array of assorted features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and make a decision on which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is considerably user-friendly so you don’t have to be an expert HTML coder to produce a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to be concerned about not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you like. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the online community. At present, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or issues about anything WordPress related, there are essentially thousands of people happy to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of mobile devices for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that irrespective of what device your clients are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress even enables you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is of utmost importance so naturally WordPress has high security standards. Almost one-quarter of websites are created on WordPress so hackers are constantly searching for ways to compromise them. WordPress is well aware of this so has developed a range of security features which prevents any malicious attacks by publishing frequent updates that neutralises these threats. Keep in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure you utilise standard security tools on your device and only install credible plugins from trusted providers.

 

As you can see, WordPress has a series of impressive features that simply make it the best website platform on the market today. Whilst there are numerous other reasons why WordPress is an excellent choice for your website, this article just concentrates on five of these: WordPress is remarkably user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to design a practical and powerful website? If you have any inquiries about how you can further optimise your website, speak to the team at Internet Marketing Experts Tamworth on 1300 595 013 or visit their website: http://www.internetmarketingexpertstamworth.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales representative for various tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are excellent because they substantially reduce the workload for a sales representative, nonetheless in today’s world, everybody can empathise with discovering various sorts of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click 2 buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in designing compelling email sequences that essentially sell their product. Developing convincing email sequences is both a science and an art, and if done effectively, can lead to superb results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to build a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not enticing enough, they simply won’t open it. Needless to say, the subject lines of an email are crucial when it comes to conversion rates. Here are several stats which emphasises their importance:

 

One-third of email recipients will open an email based solely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.

 

The key to effective subject lines is solving your prospects problems in as few words as possible. As an example, good subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s pivotal that you offer a value proposition in the context of their problem straight away. Forget beginning the email with your name and job role; you have to give your recipients a good reason to keep reading the email. So, start your email with some info they can associate with, like company news or their opinion to an event via Twitter or an online article, and then get into the value proposition in the second and third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently worked with another organisation with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s crucial that you get to the point quickly and keep the content targeted to the objectives of your prospect.

 

Tip 3 – Throw out the mundane ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure that you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The reality of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I highly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an exceptional follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also feature your value propositions, and further information that is practical to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.

 

The value of producing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you ought to consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can help you. Contact the team at Internet Marketing Experts Tamworth today on 1300 595 013 or visit their website: http://www.internetmarketingexpertstamworth.com.au.

 

How To Recover From A Social Media Fail

 

There’s no question that social media is a big ingredient of internet marketing strategies for many businesses. Having more than 1 billion users on Facebook alone brings about massive opportunities for business in a variety of different ways. Certainly, advertising is the largest opportunity for businesses, but there’s also a wonderful opportunity for businesses to interact with their customers on a personal level through a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be an abundance of social media fails when businesses respond to customer’s feedback online.

 

The concern here is that whatever you post on the internet, stays on the internet, so it’s important that an adequate amount of time is spent in delivering accurate and appropriate responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media blunders aren’t governed suitably, they can severely damage a brand’s image and can even put a company into crisis mode in a few minutes. So here’s a brief guide of how your company can bounce back from social media fails with little damage to your brand and image.

 

Have a sense of humour

 

When harmless social media blunders transpire, making a joke of the situation by using some quick wit is one of the best remedies. A lot of the time, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to convert a basic blunder into greater exposure and a wider target audience, all from a simple mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you take action, the better your result will be. In today’s online world, controversial news spreads like wildfire, so it’s imperative that you confess your blunder, genuinely apologise then accurately explain the next steps you will be taking to correct the situation. Merely ignoring the mistake can have devastating outcomes and the longer it takes you to react, the more momentum your social media blunder will be gaining and the harder it will be to remedy.

 

Be honest

 

It’s essential that you are honest about your blunder and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the error! If you blatantly lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to hurt your brand and reputation by further annoying your customers. Alternatively, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only magnify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media mistakes, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. As long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put procedures in place to reduce the likelihood of such blunders arising again, and this will only improve your social media team with more experience. Social media fails are like a wake-up call, and in some situations, you may discover ways to improve your product’s or brand’s image as a result of your error. But whatever you do, don’t shy away from your social media’s efforts. There’ll always be another businesses social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and businesses are capitalising on the many opportunities it presents. Having the capacity to interact with your customers on a personal level is wonderful, and you have to be prepared for social media fails because they will materialise at some time or another. This article illustrates some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, get in touch with digital marketing specialists who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Tamworth on 1300 595 013 or visit their website: http://www.internetmarketingexpertstamworth.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is viewed by many to be a magical creature with incredible powers. Understanding exactly how SEO works and all the various ways to strengthen your website’s SEO score can be considerably difficult and time-consuming. Nonetheless, it is a crucial component of any online marketing plan and will essentially make or break a company in some industries. Many industry experts consider SEO to be among the most beneficial forms of advertising, so constantly improving your SEO should be a priority if you intend to increase your website visits and income.

 

It’s difficult to keep up to date with SEO best practices and standards since they change regularly, so it’s often advised that you seek expert advice regarding your SEO and online marketing strategy. At the same time, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some useful ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content routinely is also vital so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always ideal for SEO because new content is often being added and search engines love identifying new content and will increase your rankings if this happens often.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is essentially the organisation of all the different webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the info they’re looking for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by incorporating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are important components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in working out the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure that it is relevant. Each meta title should consist of a primary and secondary keyword that is relevant for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are critical in optimising your web pages for SEO.

 

Meta descriptions are essentially concise outlines of the content of the web page. Though meta descriptions don’t directly alter ranking algorithms, they are still relevant as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description successfully represents the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially lead to increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can most likely relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll probably agree that they look messy and unprofessional. If you’ve developed your website using WordPress, then it will systematically generate a simple and clean URL structure for you, so you don’t need to bother with it!

 

On the other hand, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Tamworth on 1300 595 013 or visit their website: http://www.internetmarketingexpertstamworth.com.au

 

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has changed quickly over past ten years, even to the point where the phrase SEO is now difficult to understand and frequently misinterpreted by many. Once upon a time, SEO advertising was thought of to be an important aspect of a successful marketing plan for businesses of all sizes. However in today times, the term is so misunderstood that the principle has been commonly devalued. As an alternative to encouraging more people to a website via organic traffic, increasingly more firms are relying on paid advertising because it’s simpler and less time consuming.

 

This article will clarify why SEO advertising is still the best marketing avenue that can bring in important leads and buyers to your company. Similar to any marketing practice, SEO advertising isn’t a quick-fix but a timely process that leads to higher visibility, web traffic, ROI, and supplies credible insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is devised to improve the visibility of your website, subsequently increasing the quantity of website visits and sales. If you are ranked on the first page of Google search results, consider it as having a business in the centre of George Street, except without the excessively high rent! What’s better is that those people who visit your website are commonly knowledgeable, qualified leads that are already searching for your products or services. The time and money it takes to convert these leads are consequently noticeably lowered.

 

  1. Measurable Results

 

A substantial benefit for SEO advertising is that you can measure your results and have a better awareness of methods to improve your marketing efforts. In traditional marketing, for example, TV and radio, you simply cannot accurately gauge the effectiveness of your marketing campaigns. SEO advertising enables companies by delivering valuable statistics such as click-through-rates, conversion rates, length of visits and location.

 

In addition to this, your SEO investment will attract only targeted, qualified leads to your firm; individuals that are proactively searching for your products or services. TV and radio advertising may reach more people, but how many of those individuals are actually interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can customize your campaigns based on real-time feedback and results.

 

  1. Cost Efficient

 

An usual argument against SEO marketing is that SEO advertising is costly, however this is certainly not the case. The truth of the matter is that compared with the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising provides you with impressive ROI. Whilst Pay Per Click has the ability to stimulate more revenue, your organic SEO continues being the foundation of your online presence.

 

The question should really be, can you afford to have insufficient SEO advertising? If consumers are searching for your brand online but they cannot find you, your opponents are triumphing and the lasting effects can be drastically destructive.

 

  1. Search Engines are Becoming More Popular

 

A current study uncovered that between 80 and 90% of shoppers will now examine online reviews before making a purchase, whether online or face to face. With this figure only growing with further developments in technology, it will not take long before everybody is shopping for products and services online.

 

In addition, it is estimated that 2017 will be the year that website traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for additional SEO customisation, like local search optimisation, which makes it even easier for buyers to use. If your business does not have an effective SEO advertising strategy, your clients will not be able to locate you using their desired means, and potential sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is captured and tracked. The information and metrics stemmed from this traffic provides firms with reliable information concerning their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This information is incredibly useful because it allows businesses to make well informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing strategy, it is time to put your SEO strategy into action. Remember that it can take a bit of time to receive the results, so if you’d like to speak to a trusted SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Tamworth on 1300 595 013 or visit http://www.internetmarketingexpertstamworth.com.au